Shopbop – Amazon
Shopbop is an American online retailer of fashionable designer clothes, shoes and accessories for women that offers more than 800 different brands for reasonable prices to its customers.
In 2006, BOP LLC was acquired by Amazon.com, Inc., the world’s largest internet retailer, enabling Shopbop to expand its services to enhance the customer experience.
Online Marketing, Social Media
Shopbop engaged Cooltribes in order to improve their positioning into the Swiss and German markets by providing local knowledge, networks, technical optimizations and marketing initiatives. Through affiliate marketing, SEO, SEM and online PR, Cooltribes was able to expand the reach of Shopbop within these markets.