ALAIRE

An outstanding multi-brand outdoor furniture solution provider

Alaire transforms spaces into havens of comfort, style, and functionality. This brand looks into the long-term, offering their customers the best and more durable materials and products available to create world-class outdoor spaces.

The Project

Alaire required us to make a full redesign of their digital presence to fit its premium brand image better. They also intended to improve the structure and consistency of their communications for their diverse types of customers on different channels both in digital and physical channels. Additionally, Alaire wanted to enhance the display of their various offerings and unique aesthetics. They tried to achieve this in a way that it enabled their customers to understand the usability of their options and services to adapt to different individualities.