INDIANA PADDLE & SURF
Magento E-commerce Strategy
Indiana Paddle & Surf gave us the responsibility to update their Magento e-commerce platform. We revamped the store, updated Magento to the latest version, and customized functionalities to modernize the platform. Moreover, we established separate B2C and B2B storefronts, integrated with Comatic ERP, and provided comprehensive team training. Our strategic marketing efforts with Google and Meta platforms helped to increase brand visibility and drive targeted traffic.
Approach:
- Conducted a comprehensive evaluation of the current Magento platform and pinpointed the areas that require improvement.
- Collaborated closely with Indiana Paddle & Surf to gain a deep understanding of their goals and target audience.
- Revitalized the store with a modern design, updated Magento version, and customized functionalities.
- Established separate B2C and B2B storefronts and integrated with Comatic ERP for streamlined operations.
- Provided comprehensive team training to ensure proficiency in managing the Magento platform.
- Implemented strategic marketing campaigns with Google and Meta platforms to increase brand visibility and drive traffic.
Challenge:
Indiana Paddle & Surf’s Magento platform was outdated which hindered sales and efficiency. The goal was to modernize the platform, improve user experience, and implement effective marketing strategies.
Results:
- The revamped Magento platform improved user experience and efficiency.
- Separate B2C and B2B storefronts catered to diverse customer segments, enhancing engagement.
- Integration with Comatic ERP streamlined operations and order processing.
- Strategic marketing efforts boosted brand visibility and drove targeted traffic, increasing sales.