SOUTH & SOUTHCAP
Real Estate Investment Management
South and its parent company, Southcap, approached us with the task of redesigning their websites to differentiate their respective objectives while maintaining a cohesive design language to establish a clear link between them. The primary goal was to swiftly develop websites that complied with Portugal real estate regulations and provided a public channel for information dissemination.
Approach:
- Conducted a thorough analysis of South and Southcap’s brand identities, objectives, and target audiences to understand their unique requirements.
- Developed a design strategy that maintained consistency in design elements such as color schemes, typography, and imagery to establish a visual link between South and Southcap while differentiating their objectives through content layout and messaging.
- Utilized WordPress as the content management system for both websites to ensure ease of use, flexibility, and scalability. Implemented customizations to meet specific requirements and integrated necessary features to comply with Portugal real estate regulations.
- Employed agile development methodologies to expedite the development process and meet tight deadlines. Prioritized key features and functionalities to deliver a functional and compliant website within the stipulated timeframe.
- Conducted rigorous testing to ensure the websites were fully functional, user-friendly, and compliant with Portugal real estate obligations.
Challenge:
Need to differentiate South and Southcap’s objectives within the same design framework. Fast-paced development to ensure compliance with Portugal real estate regulations and provide timely information to the public
Results:
- Successfully redesigned South and Southcap websites, maintaining a cohesive design language while differentiating their objectives.
- Rapid development ensured compliance with Portugal real estate regulations and provided a public channel for information dissemination
- Seamless integration of WordPress facilitated easy content management and future scalability for both websites.
Key Achievements:
- Differentiated South and Southcap’s objectives within a unified design framework
- Expedited development process to meet tight deadlines and regulatory requirements
- Delivered functional, compliant, and user-friendly websites that serve as effective public channels for information dissemination.